Do you and your team need something to bring them together and harness their ability to deliver smart games as a service? Whether you have years of experience as a AAA or mobile developer, or even if your team are new to the mindset, getting a focused workshop on design, monetisation and operations can supercharge your team. We offer a range of half-day workshops for between 6 and 24 attendees.
Everyone has a game idea they want to make; but the trick to successful game design in increasingly being able to develop engaging repeatable mechanics which can scale. To do this effectively we need to break the game down into its foundational elements; Mechanic, Context and Metagame. Core topics: Creating your Concept, Where is the Mechanic, Context and Personal Narratives and Metagame, the Game outside the Pixels.
The secret sauce of the most successful teams is not the game concept or even the monetisation model; its how they manage the game as a service. This means building a game which accommodates the players journey over time; aligned with each stage of the Player Lifecycle.
Core Topics: The Bond Opening – From Discovery To Learning, The Flash Gordon Cliff-hanger – From Learning To Engaging, The Star Wars Factor – From Engaging To Super-Engaging, The Columbo Twist – Understanding Retention and Churn.
Understanding how to structure your team to be able to build on success depends on getting your Live-Ops right. This is more than just having a community team; but includes a series of procedures and analytics which allow you to keep the experience feel like a living experience which is in a constant cycle of test, analysis and improvement. Core topics: Building retention with Event, Scheduling and monitoring Promotions, Predictable Content and Feature Releases, Service Level Agreements and constant improvement.
Designing games which monetise well requires that we understand the players ‘expectation of Future Value’. Building Life Time Value (LTV) is a two way concept as its vital to create positive engaging experience rather than obsessing about how we squeeze money out of players. Core Topics: Understanding Utility, Scarcity and Scale, Four Types and Four Forms of IAP, Leveraging Ads that players won’t hate, Focus on Repeat Purchase.
Successfully raising investment requires an understanding of how to pitch, as well as having an investable company or game. It can feel like a minefield and help on where to look and what to do can ensure you optimise your activities to improve your chances for investment. Core topics: Understanding the Investment Landscape, Targeting your Pitch, Identifying Appropriate Investors, Building your Pitch and Understanding what Investors Want.
We are also happy to develop Custom Workshops including expert led group reviews of client games on request.
Our workshops are 4 hour hands-on experiences where we explore each core topic first with a 20 min lecture, then 20 min group work and 20 min recap and review. This means that each participant comes out with practical actionable understanding of how to apply these techniques in their games.
For 6-12 people Workshops cost £2400 +VAT + travel/venue/catering costs (as required)
Additional participants (up to 24) can be added at £150pp + VAT. Custom workshops require additional preparation time, contact us for costs.