What is Executive Production?

We consult with organisations on games and games related projects, with short and long term projects. We work with investors, brand owners, publishers, public funding bodies, education and developers to help deliver your projects.

  • Funders and Fund Raising Support

    Working with financers to assist in finding investment opportunities, and with companies to find financers.

  • Concept and Game Design

    Development or review of game concepts and full game designs.

  • Due Diligence

    For your projects, teams or strategy.

  • Finding and Building Teams

    Building teams or finding individuals for projects.

  • Production Oversight

    Production planning and oversight of projects from concept to live ops.

  • Marketing and Monetisation Reviews

    Reviewing and assisting with marketing and monetisation plans.

  • Transition to Live Ops

    Support in planning and implementing the transition to Live Ops.


    A cloud based milestone management system to help stakeholders manage projects.

Want to discuss a project?

Get in touch at info@fundamentallygames.com
or on +44 (0) 20 8144 8025

About Us

Fundamentally Games is led by Ella Romanos and Oscar Clark, who have over 30 years games industry experience between them. Ella oversees all things related to production and finance, and Oscar leads on game design, monetisation and marketing.

Ella Romanos

Ella began working in games in 2008, after graduating from university and setting up game developer Remode with fellow graduates. Having come from a programming and user experience design background, Ella was CEO of Remode for 6 years, building a work-for-hire studio of 20+ people.

In 2014, Ella began to focus on building her own games. Since then Ella has split her time between her running her studios (Strike Gamelabs and Rocket Lolly Games) and providing strategic support as a consultant to other developers and organisations, focused primarily on finance and production.

Ella regularly contributes to the UK games industry through her position on the UKIE board, regularly speaking at industry events and writing articles published by various games press. Over the last 5 years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games including as a finalist in the ‘Business Woman of the Year’ category.

Oscar Clark

Oscar Clark is an Author, Consultant and Evangelist with Unity Technologies.

A pioneer in social games services since 1998. He provided 'vision' for one of the first Online games communities (Wireplay - British Telecom); was global lead for games at Hutchison Whampoa (3UK); Home Architect for PlayStation®Home; and evangelist for Beijing based social mobile platform Papaya Mobile.

He is an outspoken speaker, mentor and author on Monetisation and Social Freemium Games Design and can be found at games conferences across the globe.

His first book, "Games As A Service - How Free To Play Design Can Make Better Games" was published by Focal Press.

Separate to his work at Unity Oscar is CoFounder of Rocket Lolly Games and a consultant specialising in game design, monetisation strategy, and marketing.