Ella began working in games in 2008, after graduating from university and setting up game developer Remode with fellow graduates. Having come from a programming and user experience design background, Ella was CEO of Remode for 6 years, building a work-for-hire studio of 20+ people.
In 2014, Ella began to focus on building her own games. Since then Ella has split her time between her running her studios (Strike Gamelabs and Rocket Lolly Games) and providing strategic support as a consultant to other developers and organisations, focused primarily on finance and production.
Ella regularly contributes to the UK games industry through her position on the UKIE board, regularly speaking at industry events and writing articles published by various games press. Over the last 5 years she has been awarded finalist in the ‘Innovator Of The Year’ category for Women In Technology Awards, named in Develop’s ‘Top 30 under 30’, been a finalist in the TIGA Awards Leadership category and twice listed in MCV's UK Top 100 Women in Games including as a finalist in the ‘Business Woman of the Year’ category.